Caltrate Ads

Caltrate's Healthy to the Bone Campaign aims to boost the use of calcium supplements in women 30+ to prevent bone loss and osteoporosis. 

Problem: A study shows that 87% of women between the ages 19–50 are not taking enough calcium from diet alone. Most people reach peak bone mass between the ages of 25–30. 

Solution: Caltrate Chewables fills this gap by providing calcium for bone health, vitamin D for absorption, and other minerals for overall health. The fruit-flavoured chewables are ideal for people who have difficulty swallowing pills, and they come in delicious and juicy flavours of strawberry, cherry, orange, and grape. 

The campaign is placed in social media (Facebook, Instagram, Pinterest) as well as supermarkets in the fruit section, to server as a reminder to try Caltrate Chewables (with 15% off coupon) and add it to complement their current diet. 

Role: Conceptualization, Design, Copy