Coco Loco Packaging & Campaign

Go loco with Coco Loco!  

Problem: There are a lot of chocolate brands in the Canadian market, but not many of them focuses on fruit inclusions.

Solution: Coco Loco is a fictitious brand of premium chocolate bars. The chocolate is made with high quality cacao beans and has pieces of dry tropical fruit inclusions. There are three flavours to enjoy from: milk chocolate with coconut, dark chocolate with pineapple, and dark chocolate with mango. Indulge yourself with a taste of paradise!

This brand concept aims to introduce the product into the market and snackers who want to try something different. 

Role: Conceptualization, Design
Copywriter: Joy Kriston