KFC Ultimate Picnic Basket Campaign

KFC's Ultimate Picnic Basket Campaign aims to create a buzz around sharing its signature chicken among groups of friends at outdoor social outings.

Problem: KFC is not as popular among younger generations as other brands. 

Insight: During summer, many young people like to host picnics at parks or get-togethers. This is the perfect setting for sharing food and sharing special moments together with friends.

Solution: KFC's will be launching the seasonal Ultimate Picnic Basket during the month of summer that features:

• Three convenient box sizes: small, medium, large. 

• A charmingly-designed cardboard box that can be unfolded to be used as a picnic blanket and recycled after use.

• Picnic basket filled with different menu items to share: chicken bucket, sides, popcorn chicken, sauces, biscuits, drinks.

Role: Conceptualization, Design, Copy