KFC Ultimate Picnic Basket Campaign
KFC's Ultimate Picnic Basket Campaign aims to create a buzz around sharing its signature chicken among groups of friends at outdoor social outings.
Problem: KFC is not as popular among younger generations as other brands.
Insight: During summer, many young people like to host picnics at parks or get-togethers. This is the perfect setting for sharing food and sharing special moments together with friends.
Solution: KFC's will be launching the seasonal Ultimate Picnic Basket during the month of summer that features:
Three convenient box sizes: small, medium, large.
A charmingly-designed cardboard box that can be unfolded to be used as a picnic blanket and recycled after use.
Picnic basket filled with different menu items to share: chicken bucket, sides, popcorn chicken, sauces, biscuits, drinks.
Role: Conceptualization, Design, Copy
