Starbucks' Coffee With Locals Concept

Starbucks' Coffee With Locals connects travellers with locals over a cup of coffee for a cultural exchange.

Problem: When people travel to a place where they don't know anybody, they lack the organic experience of connecting with a local who can provide insights and recommendations outside the travel books and generic tours. 

Insight: There are 80 countries in the world that has at least one Starbucks shop. 

Solution: Starbucks's mission and values are "With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection" Coffee With Locals is a program that connects people who are travelling with locals, sharing their language, culture, traditions, and knowledge. 

Role: Conceptualization, Design, Copy