Pfizer G-CSF Self-Injection Video

Your G-CSF self-injection made easy.

Background: A granulocyte colony-stimulating factor (G-CSF) is used to treat neutropenia, a condition where the body makes low white blood cells. It can be used in conjunction with chemotherapy. The injection is prescribed to patients for at-home treatment.

Ask: To create a step-by-step video to guide a patient on how to self-administer their G-CSF injection from ordering it at the pharmacy to cleaning up.

Solution: Watch the video here.

Role: Art Direction